Lay’s is the savory equal of Oreos. Their need to pump out new flavors of potato chips looks as if a compulsion. The distinction between the 2 is that, whereas Oreo simply goes straight off the rails, Lay’s at all times looks as if they want a theme or a cause to do that. See: the in depth Style of America rollout final yr, the Passport to Taste marketing campaign, and naturally, the Do Us a Taste contests, the place they principally stated, “You do the work, we’ll sit again and choose.”
This time round, the excuse they’ve
determined to make is…music! They’ve teamed up with (learn: paid) Bebe
Rexha to make an all-new track that you would be able to solely discover by shopping for a bag
of Flip Up the Taste Lay’s, or most likely simply take an image of the
code on the bundle.
Apparently this track mixes pop, hip hop
and rock, which is such an accomplishment that my hat simply flew off
my head. Additionally, full disclosure: that is actually the primary time I
have heard the identify Bebe Rexha. I’m very previous.
As a result of press releases are utterly
fucking bonkers, right here’s an excerpt straight from Lay’s:
“Like taste, music has the ability
to elicit robust feelings similar to pleasure, ardour and nostalgia,”
stated Katie Ceclan, senior director of selling, Lay’s. “These
feelings may be heightened even additional if you pair the correct
taste and music collectively – and that’s precisely what we sought to do
with the ‘Flip Up the Taste’ program. As a model that likes to
delight our followers, we’re excited to carry them two issues they love –
the uniquely scrumptious flavors of Lay’s and the unbelievable sound of
Bebe Rexha. Our limited-time flavors paired with unique, new songs
from Bebe every create a custom-made sensorial expertise for our followers
to style, pay attention and luxuriate in.”
Man, Katie actually took us on a journey,
there. I now consider Lay’s has energy over all
my feelings, and I’ll eat them way more cautiously. The very last thing
I wish to do is begin weeping uncontrollably at a job interview
as a result of I had a bag of Bitter Cream and Onion on the way in which there.
That’s most likely not
a good suggestion within the first place. You don’t need stank onion breath at
an interview. What’s fallacious with you?
descriptions of those flavors within the press launch are bonkers,
so I’ll evaluation them from least to most loopy. You’ll see what I
Lime and Sea Salt
tangy and vibrant flavors of Lay’s Wavy Electrical Lime and Sea Salt
are energetic and upbeat just like the fun-filled melodies and lyrics of
Pop Music that you would be able to’t assist however carry on repeat.”
Okay. Cool. We’re one tequila shot away from a rollicking good time
with these flavors. Though how properly do they vibe with a potato
The primary chip is
an actual lime punch to the tongue, which I’ve to say, isn’t precisely
interesting. Lime and potato aren’t an important duo if you happen to ask me. It’s not
a very genuine lime taste, but it surely’s additionally not sweet lime, which is
As you cram extra
chips into your mouth the lime taste fades and turns into extra of a
basic tangy sensation that works properly with the ocean salt on the
chip. I didn’t discover it as distinctly “sea” salt, nevertheless.
However the tang/salt
combo works properly. The one downside is that if you happen to cease consuming them,
even for a minute, the lime taste comes again and reminds you that it
sucks. The apparent answer is to maintain consuming the chips till the
total bag is gone. Voila!
Cooked Basic Beer Cheese
Kettle Cooked Basic Beer Cheese is a daring, thrilling taste that
matches the unbelievable feeling you get listening to Rock Music because the
lead singer’s vocals lead into the primary riff of the ability chords and
you anxiously await the band to take it to the subsequent stage.”
Okay perhaps lay off the amp pedal a little bit right here, Lay’s. You sound like
a legally-stoned dad at a Van Halen live performance. Though, appropriately,
so does this taste. I really feel ready to be vaguely happy however
At first I believed
these tasted just about like a standard cheese kettle chip, however then
there was a bitter undertone that I might see representing the hoppy
style of beer. It was a shock taste that wasn’t precisely welcome,
regardless that it did maintain with the spirit of the Basic Beer Cheese
Should you already
don’t like beer, you’re not going to love these chips, and even when
you do like beer I’m not completely certain “bitter” needs to be a
taste profile in a potato chip. Though if you happen to’re already consuming
a beer, these may pair properly.
Whereas I don’t see
beer chips taking off as the latest pattern, an try was made, which
is greater than I anticipated out of this taste. You at all times depart me
Flamin’ Sizzling and
Dill Pickle Remix
no arguing that if Hip Hop was a taste, it might be Flamin’ Sizzling! The
concord of distinct beats and spicy lyrics create the identical alluring
expertise as uniting two fiercely liked flavors – Lay’s Flamin’
Sizzling and Dill Pickle. Bringing two powerhouses collectively to create
good concord, rapper and songwriter Saweetie drops a visitor verse
in Bebe’s Hip Hop remix that takes the warmth to the subsequent stage.”
Hear. Whereas I benefit from the style of music, I’ve no authority to disclaim
or verify that Flamin’ Sizzling is, certainly, the hip hoppest of flavors.
And is combining Flamin’ Sizzling with Dill Pickle actually an “alluring
expertise”? Is Dill Pickle even fiercely liked as a Lay’s taste?
All I can do is inform you my opinion.
disclosure: I really feel like I’ve vaguely heard the identify Saweetie earlier than,
however might inform you completely nothing about them. I’m simply so
My nostrils have been
utterly pickle-blasted upon opening the bag, which I didn’t
anticipate. Much more shocking was how properly Flamin’ Sizzling and Dill Pickle
performed collectively. The style of what I can solely name “scorching” (Flamin’
Sizzling actually is only a taste unto itself) and the largely
vinegar-driven sourness simply work.
comprehend it sounds gross. I believed it might be gross. Wait, am I the
just one who thought it might be gross? Come to consider it, scorching
pickles exist and are seemingly fashionable. Bringing warmth to a
vinegar/garlicky combo doesn’t sound so loopy after I give it a second
transformed me, Lay’s. Whereas Basic Beer Cheese comes out the shock
winner in uniqueness, Flamin’ Sizzling and Dill Pickle Remix takes first
place in style. Sorry Electrical Lime and Sea Salt, you’re simply form of
hanging out within the background, which is mockingly consultant of
me at any live performance.
And now for our new section, Behind the Meals: It didn’t take a lot wanting into the Frito-Lay chip machine to search out a little bit little bit of grime swept underneath the rug: Simply final Might, Frito-Lay settled a three-year wage, meal, and relaxation dispute with their California truck drivers to the tune of $6.5 million. Seems Frito-Lay was imagined to be paying their drivers and so they weren’t! I suppose they obtained mad that truck drivers really wished to cease driving in some unspecified time in the future throughout the day. Hell yeah to those staff for getting the wages they deserved within the first place!
Lay’s Flip Up the Taste Chips
- Rating (Wavy Electrical Lime and Sea Salt): 2.5 out of 5 fun-filled melodies
- Rating (Kettle Cooked Basic Beer Cheese): 2.5 out of 5 legally-stoned dads
- Rating (Flamin’ Sizzling and Dill Pickle Remix): 4 out of 5 hip hoppest beats
- Value: $3.49
- Measurement: 7 1/2-8 oz. luggage
- Bought at: Safeway
- Dietary Quirk: Basic Beer Cheese does checklist “Beer Solids” as an ingredient, which incorporates each hops and barley. I don’t wish to know the way you get beer solids.