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Friday, March 1, 2024
HomePizzaCoronary heart-shaped pizzas enhance gross sales in weeks main as much as...

Coronary heart-shaped pizzas enhance gross sales in weeks main as much as Valentine’s Day


Coronary heart-shaped pizzas, adorned with toppings of affection, have turn out to be the most recent craze amongst romantics and pizza lovers alike.

It is February and meaning love is not only within the air however on plates as properly.

Coronary heart-shaped pizzas, adorned with toppings of affection, have turn out to be the most recent craze amongst romantics and pizza lovers alike. From pepperoni ardour to cheese-filled devotion, pizzerias are cashing in. As Valentine’s Day approaches, pizzerias see a surge in heart-shaped pizza gross sales, as {couples} search the right mix of tacky indulgence and heartfelt expression. These pizzas turned greater than only a meal — they turned an emblem of affection and cash within the register.

Pizza Market talked to quite a few pizzerias by electronic mail to study why — and the way properly — heart-shaped pizzas are large movers throughout February.

Joyful Joe’s Pizza and Ice Cream

At Joyful Joe’s Pizza and Ice Cream, the heart-shaped pizza is so standard that the model has customized stainless-steel mould made. Tom Sacco, chief happiness officer, CEO and president, stated the model makes use of the pans, as they are not capable of mould the pizzas into hearts quick sufficient to maintain up with enterprise.

Final 12 months, the model bought tons of of the pizzas. With Valentine’s Day on a Tuesday, Joyful Joe’s bought the vast majority of heart-shaped pizzas on the weekend prior.

“Joyful Joe’s Coronary heart-Formed Pizza turns into our No.1 promoting pizza between Feb. 1 and Feb. 14,” Sacco stated. “No different pizza overtakes the notorious Taco Pizza at Joyful Joe’s besides the Coronary heart-Formed Pizza when it is rolled out. It’s an extremely standard pizza with all age teams, throughout all ethnicities and would not matter whether or not we’re in a metro space or a rural group.”

Joyful Joe’s additionally ships its pizzas across the nation through Goldbelly.

“Our Coronary heart-Formed Pizza is rising in recognition across the nation, even in markets the place we should not have any brick-and-mortar places,” Sacco added. “Romance is not only a midwestern factor, even when that is the place Joyful Joe’s hangs its hat and calls Iowa dwelling!”

Picture: Hungry Howie’s

Giordano’s

At Giordano’s, the eating places in all 9 states the place it operates have traditionally been a vacation spot for couple who have a good time Valentine’s Day.

Coronary heart-shaped pizzas on that day symbolize greater than 50% of all dine-in gross sales.

“Along with this sturdy in-restaurant demand, Giordano’s ships, via its e-commerce enterprise, over 30,000 coronary heart formed pizzas all through the US in the course of the three days which precede Valentine’s Day,” Yorgo Koutsogiorgas, CEO of Giordano’s, stated in an electronic mail interview.

Donatos Pizza

Donatos Pizza‘s heart-shaped pizzas symbolize 4.2% of all pizzas bought in the course of the week they’re accessible.

“As a particular and enjoyable strategy to share love with buddies, household, and vital others, 65% of our heart-shaped pizzas are bought on Valentine’s Day itself,” stated Jodie Conrad, CMO of Donatos Pizza, in an electronic mail interview.

The model makes use of a heart-shaped cutter to type their pizzas, which can be found as one toppings on the similar worth as a medium pizza.

To market the pizzas, which can be found for a restricted time, Donatos focuses on paid and natural social media. Conrad stated influencer advertising and marketing is a good way to leverage social media, sharing enjoyable, user-generated content material centered across the Valentine’s Day vacation.

Hungry Howie’s

Hungry Howie’s makes use of coronary heart shapes for each its pizza and it is signature Coronary heart-Formed 3-Cheeser Howie Bread. Each are fastidiously pressed right into a heart-shaped pizza pan to the sting and lined in cheese. Attributable to its form, the pizza’s crust — for which Hungry Howie’s is understood — can’t be flavored.

The bread and the pizzas are bought for 2 days solely — Feb. 13 and Feb. 14 — whereas provides final. The Coronary heart-Formed Pizza may be ordered as a one-topping pepperoni or in cheese. The model additionally provide the pizza and bread for carryout and supply.

“Final 12 months, we bought over 54,000 heart-shaped pizza menu gadgets between the Coronary heart-Formed Pizza and Coronary heart-Formed Howie Bread,” Jeff Rinke, VP of promoting and product improvement at Hungry Howie’s, stated in an electronic mail. “With the promotion being dwell for simply two days in 2023, it accounted for almost 20% of gross sales over the Valentine’s Day promotion. We’re excited to deliver these things again in 2024 for our visitors and provide a scrumptious strategy to indulge this Valentine’s Day.”

The model makes use of digital advertising and marketing techniques to assist drive clients in the course of the two-day promotion. The recognition of final 12 months’s heart-shaped pizza gadgets has continued to drive pleasure from word-of-mouth and considerably provides to Hungry Howie’s gross sales for the month of February.

California Pizza Kitchen

California Pizza Kitchen‘s heart-shaped pizzas are considered one of its hottest promotions, with many visitors now making it a practice to go to CPK to have a good time Valentine’s Day.

Ashley Ceraolo, SVP of promoting for CPK, stated that whereas actual gross sales numbers range from 12 months to 12 months, about 25%-30% of the model’s pizzas are requested as heart-shaped throughout its candy deal promotion.

“It is a enjoyable and reasonably priced strategy to have a good time the vacation, whether or not that is together with your total household, your romantic companion, or greatest buddies on an evening out,” she stated in an electronic mail interview. “Like all of our pizzas, our particular heart-shaped pizzas are made recent with CPK’s signature dough recipe — however making one your self will not be for the faint of coronary heart (pun meant).

In the event you’re contemplating including a heart-shape to your individual pizzeria, Ceraolo stated persistence is step one.

“Be affected person with your self and make sure to use room-temperature dough as you gently type it within the form of a coronary heart,” she stated. “And if it would not work out the way in which you deliberate, know you’ll be able to at all times discover the right one at your native CPK!”

Mandy Wolf Detwiler is the managing editor at Networld Media Group and the positioning editor for PizzaMarketplace.com and QSRweb.com. She has greater than 20 years’ expertise overlaying meals, individuals and locations.
 
An award-winning print journalist, Mandy brings greater than 20 years’ expertise to Networld Media Group. She has spent almost twenty years overlaying the pizza business, from impartial pizzerias to multi-unit chains and each measurement enterprise in between. Mandy has been featured on the Meals Community and has gained quite a few awards for her protection of the restaurant business. She has an insatiable urge for food for studying, and may let you know the place to seek out the perfect slices within the nation after spending 15 years touring and consuming pizza for a residing. 

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