U.S. dairy farmers get first-hand have a look at how USDEC works to construct dairy consumption—and subsequently, demand for U.S. cheese and dairy elements—in an rising market.
USDEC is main a bunch of U.S. dairy farmers on a fact-finding and relationship-building mission to Chile from Sept. 24-Oct. 1. The group plans to fulfill with importers, clients, farmers, and dairy and meals organizations to debate plans for mutually helpful dairy sector development.
A view of Santiago, the capital and largest metropolis in Chile. Picture credit score: Canva
The previous few years have proven the vital significance of diversifying U.S. dairy export markets. Chile is one in every of a bunch of promising rising markets that will probably be more and more very important for U.S. dairy exports transferring ahead.
“We reaffirmed the significance of diversifying U.S. export markets in 2020 when our No. 1 market, Mexico, was hit first by recession and second by the preliminary wave of COVID-19,” says Krysta Harden, USDEC president and CEO, who’s internet hosting the delegation.
U.S. dairy exports to Mexico plummeted in 2020, falling by 15% (-84,313 MT). However america greater than offset that loss with a surge in development to Southeast Asia, the place U.S. dairy shipments jumped 26% (+118,781 MT). That historic enhance in Southeast Asia was solely attainable due to years of labor by U.S. dairy suppliers and USDEC with Southeast Asian end-users to boost the U.S. dairy profile in key Southeast Asian markets, construct relationships, conduct analysis into regional product preferences and wishes, and spend money on programs and merchandise to fulfill these wants.”
“Chile is one other one of many markets that did higher through the pandemic than anybody anticipated. It particularly helped fill a void for U.S. dairy suppliers in cheese,” says Harden.
U.S. exports to Chile grew 56% in quantity phrases from 2016-2021. Worth of these exports grew 35% to $107 million over the identical interval.
Cheese has been the star. U.S. cheese exports to Chile rose 68% from 2016-2021, and Chile has grown into the fifth largest U.S. cheese export market on the planet.
Regardless of such development, complete U.S. exports to Chile are nonetheless modest. In distinction to extra established markets like Mexico, Chilean importers, distributors, meals and beverage producers and shoppers stay much less accustomed to america as a top quality, dependable, broad-portfolio dairy provider.
USDEC actions in Chile, like the USA Cheese Guild’s USA Cheese Specialist™ Certification Program for culinary college students, intention to deal with these data gaps. The USA Cheese Guild is USDEC’s customer-facing entity and id for all cheese advertising efforts. The USA Cheese Guild operates this system via partnerships in key markets all over the world to construct consciousness and heritage of U.S. cheese, making a technology of U.S. cheese advocates and constructing long-term demand.
INACAP instructors participated in a U.S. cheese coaching session in Chile this summer season.
One of many farmer delegation’s many stops in Chile will probably be at INACAP—the nonprofit, greater schooling institute that’s USDEC’s USA Cheese Certification Program associate out there. The mission will even meet with Chilean agriculture officers, U.S. International Agricultural Service representatives, pizza and meals producers, journalists and social media influencers, and Chilean dairy farmers. Comply with the U.S. Dairy Export Council Twitter account at U.S. Dairy Exporter for updates from the mission.
The mission kicks off in Santiago, the place the delegation will discuss with importers and clients after which head south into Chile’s principal milk manufacturing states for discussions with farmers and their organizations. U.S. farmers making the journey embody Larry Hancock (USDEC chair), Alex Peterson (USDEC vice chair), Marilyn Hershey (DMI chair), Neil Hoff (USDEC founder), Joanna Shipp (DMI board) and Jim Reid (DMI board).
“We need to begin constructing among the relationships like we now have in Mexico and different locations the place our industries work collectively to develop consumption, work collectively each to maintain their farmers on the farm and preserve our merchandise coming in,” says Harden. “Consumption is rising, and we consider there stays important additional room for Chile’s home trade and U.S. dairy exports to develop collectively sooner or later.”
Paul Rogers is a correspondent for the U.S. Dairy Export Council who has coated the dairy trade for 25 years.
The U.S. Dairy Export Council fosters collaborative trade partnerships with processors, buying and selling corporations and others to boost international demand for U.S. dairy merchandise and elements. USDEC is primarily supported by Dairy Administration Inc. via the dairy farmer checkoff. The best way to republish this put up.