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Thursday, February 29, 2024
HomePizza2009 December: A Pizza My Thoughts

2009 December: A Pizza My Thoughts

By Big Dave Ostrander Photos by Josh Keown

By Huge Dave Ostrander
Images by Josh Keown

Huge Dave’s all the time closed early on Christmas Eve (6 p.m.) in order that my crew might get dwelling and revel in their household time. The important thing phrase right here is household. Many households collect collectively on Christmas Eve. Because the following day will likely be crammed with conventional home-cooked feasts, the cooks in cost (Mothers) are on the lookout for an easy-to-prepare, no muss, no fuss household favourite. Pizza is simply that. Since pizza is an impulse meals buy, it’s possible you’ll wish to alert your prospects that you may be closing early however will likely be filling orders till 6 or 7 p.m. on Christmas Eve. The pizza trade already enjoys sturdy gross sales the day earlier than Thanksgiving. Why not make the day earlier than Christmas ours as nicely?

The highest of your pizza field is underutilized for promoting and sending messages to your prospects. Most of us solely take into consideration low cost coupon field toppers taped to the field. What’s incorrect with creating a vacation thanks message together with an invite to begin a household custom of Christmas Eve pizza? Workplace Max and Staples promote printer paper that has vacation coloration borders that will work nice for the message. Create a vacation message and weave within the suggestion that you’d be delighted to prepare dinner a household favourite dinner for them on Christmas Eve. Additionally, point out that you’ll solely be capable to fi ll orders for 100 households and that it’s first come, first served on that day. Then it’s over. This creates a notion of demand and the necessity for expediency.

Yearly, like clockwork, I had dozens of households order pizza for that night. It turned custom and the identical names popped up yearly.

Additionally, I’m certain you’re nicely conscious that, sometimes, gross sales stoop in January. Why not embrace a vacation present on your loyal prospects that’s included on the vacation field topper? As an example, enhance up your sluggish weekdays with an ideal provide. Provide freebies with the acquisition of any massive pie. No matter it takes to get the shopper within the door is honest sport to beat back the fi rst of the yr gross sales blues. ?

Huge Dave Ostrander owned a extremely profitable impartial pizzeria earlier than changing into a marketing consultant, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza In the present day and leads seminars on operational subjects for the household of Pizza Expo tradeshows.


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